![]() ![]() At one point in time, Brach's made fruit snacks and orange slices under the Hi-C name. There were soft frozen versions of Flashin' Fruit Punch and Orange Lavaburst made by J & J Snack Foods and could be found in stores like Dollar Tree. There are other flavors at Coca-Cola Freestyle. Hi-C is currently sold in drink boxes, soda fountains, and drink mix form. ![]() By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide. The Hi-C business continued to expand with new flavors (orange-pineapple, pineapple-grapefruit, Florida Punch, peach) and innovative marketing techniques. George Roberts, assistant sales manager for Niles Foster when Hi-C was introduced, stayed on, first as National Sales Manager for Hi-C, then later as Director of Contract Packer Operations for the Houston, Texas, based Coca-Cola Foods Division, ensuring the successful marketing, promotion, and distribution of Hi-C. Niles Foster left the Minute Maid Corporation shortly after the Hi-C brand was purchased. As the Hi-C business continued to grow, it attracted the attention of the Minute Maid Corporation, and in 1954 Clinton Foods, Inc., sold its Florida holdings, including Hi-C fruit drinks, to Minute Maid. The contract packing concept is still used today by the Coca-Cola Foods Division. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant. Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. New flavors of Hi-C fruit drinks were developed as an outgrowth of the contract packer system. The multi-plant system facilitated quick product shipping, minimizing out-of-date merchandise problems. As markets for Hi-C were expanded nationwide, so were the contract operations, strategically located near major market areas. Originally marketed in the southern United States, Hi-C was introduced into the Los Angeles and San Francisco markets in 1949. Foster entered into an agreement with Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business. After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions. Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. The name "Hi-C" referred to its high vitamin content. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. John Smith, it’s safe to say, never thought he’d lose this son, too.1958 sales team promotional newsletter excerpts John says he did, and Joe decides to cut things off between him and his father figure. ![]() Thrown but convinced his father told he truth, Joe decides to stay - and then calls John, wondering whether John knew the truth about his past. There, he’s greeted by a maid who’s ecstatic to be in the presence of an “elite” product of the Reich and holds his face in her hands. ![]() “You are a good man,” his father says, “worthy of my trust.” And with that, Joe is ready to go to his father’s home without putting up a tantrum. Distraught, Joe punches the wall and cries… until he walks outside and smokes with his father. He had been kidnapped and taken to Brooklyn, where his father could not follow, as he also realized the idea of birther houses was wrong in the end. After their tour, Joe’s father reveals why he’d taken him there: Joe himself is a product of the birthing house, and everything he thought he knew about his upbringing with his spurned mother is a lie. ![]()
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